Ticket Holder Demographic Map

Ticket Holder Demographic Map

Client:

The Atlanta Falcons (NFL)
Pupose:

DDS was tasked to create several demographic maps showing the location of current season ticket holders, along with the number of season ticket holders, within a particular zip code and/or county. The map was color coded to show market saturation and the final maps were used for market analysis and presentation.
Processes/Services:

DDS obtained a Microsoft Excel spreadsheet from the Atlanta Falcons which included a zip code and the number of season ticket holders within that zip code. DDS used GIS to geocode the spreadsheet so that the information became part of a spatial dataset used for creating the custom maps. Some of the final delivered products included a map showing concentration of season ticket holders within particular zip code and county regions, a map showing the average ticket price for a particular zip code region, and a map showing the Atlanta Falcons fan base.
Deliverable to Client:

Adobe .ai and .pdf files


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