Ticket Holder Demographic Map

Ticket Holder Demographic Map

Client:

The Atlanta Falcons (NFL)
Pupose:

DDS was tasked to create several demographic maps showing the location of current season ticket holders, along with the number of season ticket holders, within a particular zip code and/or county. The map was color coded to show market saturation and the final maps were used for market analysis and presentation.
Processes/Services:

DDS obtained a Microsoft Excel spreadsheet from the Atlanta Falcons which included a zip code and the number of season ticket holders within that zip code. DDS used GIS to geocode the spreadsheet so that the information became part of a spatial dataset used for creating the custom maps. Some of the final delivered products included a map showing concentration of season ticket holders within particular zip code and county regions, a map showing the average ticket price for a particular zip code region, and a map showing the Atlanta Falcons fan base.
Deliverable to Client:

Adobe .ai and .pdf files


For more information

Geocoding

Geocoding is used so frequently today with GPS units in cars, driving directions on mobile phones and even location based services offered through social media.  However, there are many business applications for this service as well.

Geocoding is taking addresses or locations within an Excel, Access, or text file and displaying that information on a map image or providing the information back into a text file.This has a number of uses.  For marketing professionals this helps display demographic information, customer trends by region, and many other useful things.  For a large company it can allow for better supply chain management.  The image above is an example of this.  It shows distribution centers, manufacturing plants, warehouses, etc.

Some other applications....

• Plot Customer Addresses
• Define Sales Territories
• Perform Industry Analysis
• Custom Map Server Applications
• Determine Market Potential
• Site Selection Analysis
• Market Share Analysis
• Perfect for Management Presentations! 

This can be done with many Geographic Information Software applications such as ArcGIS and Global Mapper.  Or you can work with firms like ours to help you put it all together.